Hey, I'm

Jo Chou

Based in Vancouver, I am curious & empathetic loving to explore unknown user-centered problems.

I enjoy crafting remarkable design experiences across front-end & native apps.

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Why Choose Me?

Product Designer

Canada Post | 2023 - 2024
Apryse | 2022 - 2023
Pressreader | 2021 - 2022

Web Designer

Freelance | 2017 - now
5U Website | 2018 - 2021

UX/UI Designer

My GoodReal | 2019 - 2021
Vanitar | 2018 - 2020

Digital Graphic Designer

Freelance | 2017 - 2029

Curiosity

My curiosity drives me dive into how and why people interact with digital products. I’m passionate about analyzing user needs, solving problems, and creating visuals that guide users naturally.

Empathy

Empathy allows me to deeply understand users’ perspectives—their feelings, frustrations, and goals. This insight drives me to design solutions that make their experiences more enjoyable and fulfilling.

Creativity

My passion for brainstorming and drawing inspiration to create visually diverse and intuitive interfaces is what drives my journey as a designer. Crafting designs that motivate and engage people has become both my strength and my dedication to the field.

FAQs

What is UX Design to you?

UX means deeply empathizing with users to understand their real-life pain points and needs. It’s about solving problems by designing not just visually appealing interfaces but ensuring each interaction is seamless, intuitive, and purposeful. It’s focused on creating meaningful experiences that motivate user engagement. Equally important is aligning these designs with business objectives, so that the final product is both user-friendly and strategically effective in meeting the company’s goals.

To measure design success, I focus on gathering positive user feedback from usability tests, analyzing key metrics like user interaction, conversion rates, and task completion rates, and aligning the design with business goals such as boosting purchase rates or improving retention. By collaborating with the team and refining the design based on insights, I ensure the end product not only delivers an intuitive and seamless user experience but also contributes to achieving strategic business objectives.

I prioritize clear communication and collaboration with the development team early on. By involving developers during the design phase, I gather technical insights and constraints, ensuring the designs are feasible and align with implementation capabilities. I focus on iterative feedback, breaking down the project into smaller milestones, and conducting regular check-ins to address any potential issues. This helps in maintaining a smooth workflow, minimizing revisions, and delivering a product that meets both design expectations and technical requirements.

When facing a design challenge with a conflict or disagreement, I first focus on active listening to understand the other person’s perspective. I believe in addressing the issue with empathy and asking clarifying questions to pinpoint the core concern. Then, I present my rationale with data, user feedback, or research to support my design decisions. If the disagreement persists, I collaborate with the team to explore alternative solutions and run tests or gather user input to make an informed, objective decision that aligns with our project goals.

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