I’m an AI-driven Product Designer with 5+ years of experience designing end-to-end B2B and B2C SaaS products across web and mobile. I specialize in complex enterprise experiences, particularly dashboards, CRM and account management, workflow automation, data visualization, onboarding, and payment flows.

Throughout my career, I’ve worked across industries including logistics, PDF, and productivity tools, real estate, education, mobility, and digital agencies. My work ranges from designing business management platforms and operational dashboards to improving customer-facing onboarding, purchasing, subscription, and payment experiences. These experiences have taught me how to simplify complex systems, connect user needs with business goals, and design products that work for both customers and internal teams.

When I worked at Canada Post, designing experiences for its native mobile app, including registration and onboarding, service features, and customer engagement initiatives. I also collaborated closely with product managers, developers, and cross-functional teams to balance business requirements, technical constraints, and user needs in a fast-paced environment.

I’m particularly interested in how AI can transform product design and complex workflows. I’m currently exploring AI-powered design and product development to accelerate everything from research and analysis to ideation, UI workflows, design systems, and developer handoff. More importantly, I’m interested in using AI to turn manual, repetitive processes into more streamlined, personalized, and intuitive user journeys.

I also bring this approach into my freelance product design work, where I help startups and businesses explore product ideas, improve existing experiences, and integrate AI workflow into their products. Outside of client work, I enjoy mentoring friends and recent graduates with UX portfolios, resumes, and career development.

My design philosophy starts with curiosity. I’m always interested in understanding the “why” behind user behavior—what people need, what motivates them, where they struggle, and what prevents them from completing a task. I’ve always been fascinated by how people think and behave, from psychology and philosophy to MBTI and astrology, and I naturally bring that curiosity into my design process.

I’m originally from Taiwan and currently based in Vancouver, Canada. I love traveling to different cities, exploring cultures and local experiences, and discovering new perspectives that influence how I think about design. Outside of work, you’ll usually find me snowboarding, biking, camping, watching movies, or searching for my next great meal.

For me, product design is a combination of curiosity, problem-solving, storytelling, and simplifying complexity—turning complicated problems into experiences that feel clear, intuitive, and meaningful.